Managing Your Crisis Media Handling

  • Duration: 1 day

The course is highly interactive and practical in content and delivery. Delegates will be given the opportunity to practice out handling media interview techniques

The Crisis Media Handling course will be delivered by award-winning journalists who are also trained professionals in reputational matters, crisis PR and media interview techniques. They will provide expert guidance, practical solutions, and presentation skills so that organizations manage crisis situations under the glare of the media and stay calm under pressure.

This highly practical course gives you all the key lessons of media training, and the opportunity to practice those techniques on camera in a range of set-up interviews, whether they be risk issues or crisis interviews.

It enables you, or the spokespeople you support, to become powerful advocates for your organization when carrying out any type of media interview, proactive or reactive. It also helps you develop the skills and confidence to deal with major crisis interviews.


  • How to be prepared for different types of media interviews relating to risks and crisis
  • How to handle print and broadcast interviews
  • How to be prepared for unexpected and difficult questions
  • Dealing with aggressive or hostile interviews
  • Be prepared to be composed under pressure
  • Handling questions with authority and impact
  • Satisfy an interviewer by staying on focus with your messaging
  • How to Anticipate changing situations
  • Improving your confidence during an interview
  • Preparing the right tone and body language


  • Using the best practice in crisis media interviews
  • Preparing crisis messages – being proactive and not reactive
  • Media handling during a crisis
  • Different types of media interviews, including media briefings and press conferences
  • Face-to-face interviews for radio and to camera
  • Giving interviews under pressure
  • Dealing with difficult and tricky questions
  • Framing and staying on message during an interview
  • Maintaining your organization’s position
  • Communicating in a rapidly developing situation before the full facts are known
  • Body language, tone of voice and appearance
  • Preparing for interviews for live broadcast and recorded programs
  • Role-play using crisis media interviews, individual coaching, and feedback

This course is also available as a one-to-one to CEOs and senior executives


The final Certificate award will be based on the following:

Critical Thinking Exercises set and completed during the training – a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course