- Duration: 1 day
This one-day Influential Personal Branding certificated course will help you unlock the key to Executive Presence and create impressive impressions on others. You will explore the power of body language, voice, tone and pitch, and charisma in making an impact on others.
The importance of personal branding and making an impact is more crucial than ever. Your personal brand is a clear indication and signal to others, of the best you have to offer. Personal and career branding is the “great differentiator” in the job search. Successful job search is all about differentiation that makes you stand out and create a positive impression. It used to be that creating a personal brand meant you created an impression with your business cards. Things have changed rapidly. For those who want to make an impact within their organization, or whilst building up their own business, we will support you during the session in exploring ways that will help you make the best impact. With the development of social media and an increasingly individual driven society, the brand you build around yourself is perhaps the single most important way you can stand out in your spheres of influence.
The practical course will help you to think about your personal brand. It is crucial that you understand that personal branding is the means by which people remember you. It is a means of creating a first and continued positive impression. We will share lots of tips that will help you build your confidence and maximize your potential.
ON THIS COURSE YOU WILL LEARN:
- Impression and influence management
- Creating a positive impression, influence and reputation management
- Converting influence skills into valuable personal brand equity
- Engaging successfully with anyone and giving a positive impression, even under stressful conditions
- Critical insights from science about influence management
- How to relax all around you and generate charisma and confidence
- Effective body language and confidence techniques
- Developing your personal brand and style
- How to stand out from all those around you and leave a lasting, credible impression
TOPICS COVERED:
- What is influence and impression management?
- Empathy, leadership and reputation management
- Link with executive presence and leadership
- The psychology behind the influence
- Channels of influence and persuasion: speaking, writing and presenting
- Creating your individual impactful brand – what does or doesn’t work for you?
- Building your confidence and credibility
- Gravitas – appearance, and confidence
- How to make a confident entry
- The secrets of body language for different occasions
- Executive success
- Dress to impress
- Building your presence and reputation on social media and effective networking
ASSESSMENT
The final Certificate award will be based on the following:
A series of practice mini-presentations and discussions will be integrated during the training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
