- Duration: 1 day
The one-day professional development certificated course: Implementing a Sustainable CSR Strategy, will train you on how to manage corporate social responsibility and sustainability within your organization. There will be an emphasis during the course on how to make CSR work efficiently alongside other strategies, to achieve successful objectives for the organization. CSR will be viewed from the point of view of enhancing reputation, reducing risk and managing brand image.
The practical discussion led course, will allow you to understand the often-complex subject, in an easy to follow and doable format. Exploring the various terminologies and models such as sustainable development, corporate accountability, creating shared value (CSV), citizenship, carbon offsetting, chemical inventory, emissions inventory, environmental impact, Greenhouse Gas, ISO management, Responsible Business, ISO management and supply chain sustainability, corporate citizenship and social performance, cause-related marketing, socially responsible investment (SRI), green and environmental marketing, climate change and biodiversity loss, sustainable practices: fishing, wood, food and ecotourism and just plain social responsibility. We will also look at the latest trends that will help your understanding of how powerful a tool CSR can be for businesses.
Delivered by leading CSR experts in a practical way, you will be taught how to make a business case for CSR as an established strategy that helps improve the brand’s positioning and lowers risk for organizations. You will learn how to enhance stakeholder relationships and create positive business practices, with strong CSR strategies. CSR is much broader than philanthropy. During your training, you will gain an understanding of how CSR looks to change business operations in a way that maximizes organizational benefits to society and minimizes the risks and costs to society. At the same keeping focused on creating business and brand value. There will be a focus during the course on how sustainability implies that a company is truly incorporating social and environmental issues into its business model.
ON THIS COURSE YOU WILL LEARN:
- Understanding CSR and issues affecting businesses when considering its impact
- Exploring CSR from an environmental and social perspective
- Exploring CSR as a powerful business strategy and the benefits it brings when done correctly
- Examining the changes and trends affecting CSR
- Understanding the importance of CSR in relation to reputation management
- Understanding how CSR can enhance your brand and help build trust and value
- How to incorporate CSR within your internal communications, to enhance engagement and buy-in from management and employees
- How to effectively communicate your CSR initiatives with external stakeholders, to raise awareness and maximize engagement
- Integrating your CSR strategies as part of your wider communications
- Exploring the latest trends in sustainability and looking at best practice
TOPICS COVERED:
- Current perspectives of CSR – setting the scene for current issues
- How CSR strategies are changing and evolving
- Social and environmental approaches to CSR
- *Terminology associated with CSR
- Trust and Reputation Management
- Ensuring CSR helps build brand equity and enhance trust and values
- Social and environmental approaches to CSR
- CSR as an integral part of your internal communications
- Integrating CSR as part of your HR strategy to involve employees
- CSR as a strategic tool to enhance stakeholder engagement
- Risk management versus social values
- How best to communicate CSR ideas and programs
- Current trends affecting communication around CSR – external communications strategies
- Case studies: examples of good CSR practices in terms of social and environmental perspectives.
ASSESSMENT
The final Certificate award will be based on the following:
Critical Thinking Exercises set and completed during the training – a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
